This is a new, terrible trend in dating. Yeah, it's the dating version of that. As a corollary, once those conditions fall away, it makes sense that the relationships would, too. What's the deal? The word has been reclaimed by those communities as a positive term. If this is happening to you, get out and close the door behind you.
Think of the phenomenon of getting a small creature to follow you by laying a trail of breadcrumbs here, and you've got the right idea.
Breadcrumbing, Stashing, and Other Internet Dating Slang I Wish You Didn’t Need to Know
Someone let Prometheus know he got off easy. But really, it can be used for anything, and the Internet has run wild with bae; like the bae says come over memes, Salt Bae or Woke Bae. In orbiting, a person will ghost you, but continue to stalk your social media. Fluid, as in flowing, non-stable, movable, changeable. A deep like risks letting someone know that you're not only interested in them but that you also spent time researching them. Then weeks go by and you realize that whatever you had is over. Actually, it isn't, it's just more common: